MITF Initiative

Creative Advantage is honored to have been selected to design and deliver this innovation initiative for the mailing industry. This three-month project is bringing together top executives from leading companies to generate new ideas for improving the effectiveness of mail. The project was launched June 28, 2004 and includes face-to-face and online ideation, with participation to date from companies such as:

• Microsoft
• Cisco
• HP
• State Farm
• Lands End
• IBM
• TIAA-CREF
• MBNA America
• Lockheed Martin
• Delphi
• AT&T
• Amazon
• Pitney Bowes
• Northrop Grumman
• American Express

To find out more about our Innovation Process, call us Toll Free at 1-888-467-7684 or email us.

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The purpose of the Mailing Industry Task Force Innovation Incubator Initiative (I3) is to:

• Reach out beyond the mailing industry to other successful and innovative companies to identify potential synergies leading to new initiatives that will grow revenue, improve the use and effectiveness of mail, and help shape the future of mail, such that the entire mailing industry and its customers benefit.
• Execute a process by which new innovations can be identified, incubated, and implemented.