Matrix Analysis
Purpose
To generate solutions using the Exploring Innovation Style
Duration
15 - 25 minutes
Instructions
- Briefly describe a problem for which you need a creative solution;
- Select the two key variables that impact this problem;
- On a piece of paper, make a two-dimensional matrix, and label one axis with the first variable and the other axis with the second variable;
- Along each axis, write all the possible sub-variables for each variable;
- Draw lines from each axis so that "squares" are formed, representing the combination of one sub-variable from each axis;
- Brainstorm ideas for each square combination, for those squares that seem most promising, or for random squares in order to spur out-of-box solutions.
Facilitator Notes
Put extra effort into determining the variables and sub-variables. This will help make this exercise most effective. Share the example below with participants to clarify the exercise.
Example
Perhaps the two most important variables in a new food product would be kinds of food and forms of food. You would list the possibilities for each variable. For each combination, such as "Meat/Drink" or "Grain/Topping," you would then brainstorm specific ideas for a new product.
Need some expert facilitation? Please call us Toll Free at 1-888-467-7684 or email us.
Innovation Styles® is a registered trademark of Global Creativity Corporation.
All rights reserved.
|
|
