Developing Your Fuzzy Front End

Audience

• New Product Development teams;

• Innovation leaders;

• Marketing managers;

• Research and Development managers and leaders.

Program Objectives

The fuzzy front is generally regarded as one of the greatest opportunities for improvement in the innovation process. It is also an area with the widest range of available methods and tools. We help you:

• Understand the difference between the Fuzzy Front End (FFE) and New Product Development (NPD);

• Select the appropriate FFE activities;

• Learn to conduct these activities;

• Design an initial FFE process or enhance your existing FFE process using the selected activities;

• Select the appropriate metrics to track your success;

• Help others in your organization understand your FFE and support it appropriately;

• Manage expectations around the probabilities of success for any one opportunity.

Duration

Two days to two weeks

To find out more about innovation training for your organization, call us Toll Free at 1-888-467-7684 or email us.

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